Since I had done the wireframing, I started to add the branding. I already knew what colours I would be using and how, since I had already designed the app.
Brochure
This is the brochure page, and I added all of the imagery in of their rebranded brochures as well as the splash of colour.
Home Page
I again added colour and imagery here which brings it to life more
I think the accents of yellow work well with the imagery as it doesn't overpower them with it being used in small amounts
I added the latest imagery from their social media as well
I made the map on the filter the same as the one on the app to keep it consistent. I think the filter works really well with a bit of colour
I also did a couple of variations of the map and what was written in the search form for different stages of the process
I then started creating the search results page. I wanted the most relevant info on here in a brief, digestible manner they can scan through.
I started adding more info
I added dates in so people could see when the trips are available throughout the year
I swapped the days and start/end point around which worked better in terms of hierarchy since start/end point being longer looks and reads better at the beginning
I started finding relevant images for the trips I was using
I halved the image and had space for a map as well so people can see both
I started adding more now I have done one, and added a seperater between them to keep it clean
I got all of the content down for this, I just needed to do the map for each trip now
I started doing all of the individual maps relevant to each trip I picked
I then started working on the trip result page. I wanted it to be consistent with the search results content so users could make the connection between the layout, and fit in with the rest of the site too.
Here is the top of the page finished - all the info is compact and easy to read
I wanted tabs for each section otherwise the page would be too long - this makes it easier for users to find what they are looking for
I started adding content to the itinerary
I had arrows on the itinerary at first but I felt this requires too much effort from the user
I added a scroll bar like the app
I changed the design slightly to make it more blocky like the rest of the site
Here is the full trip result page
I added bigger captions to the inspo area on the home page
Here is the full home page with the filter out
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