Why?
Since the brief has asked for a variety of mediums, I thought it would be good to do something for environmental design as this gives me a range of things to design for - online, social media, print and spatial so just shows how my ideas work across everything.
The Idea
My idea is to have a board which has a myriad of images on it showing lots of different destinations and experiences that Topdeck has to offer people. people can then take photos of that interest them, and on the back of the image would be information about where this experience is, more details about it, and the trips that you can experience this on.
It ties in well with the Live Like a Local campaign since the photos stuck on the board will be localised events that Topdeck encourage travellers to take part in to immerse themselves within the culture.
Where?
I thought about where brands advertise these kind of things, and thought about shopping centers. I also thought that travel agents that advertise Topdeck could advertise something in there.
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