Sailing in Greece
I started looking at photos that would work well for this example
This is what sailing in Greece with Topdeck looks like, so thought this would be a good example
I looked at images that look as though they have been taken while sailing, which is probably more realistic
I started creating an illustration that would work well with this destination, and felt waves was appropriate. I wanted the font used to be quite hand rendered and free
I added a gradient map to alter the colours of the image
The Instagram filter is too strong
There isn't enough contrast with the colours here
I added a boat to give it more context
I changed the colours of it
I added some brush strokes to it
I felt this was a better image because it shows what the actual view from the boat looks like which is more realistic and visually pleasing
I added a caption to it like they do on Snapchat
New Zealand
I had a really good image of New Zealand landscape, and thought that would work well. I started to create a landscape to be used for the illustration
But I felt that was too structured and went for a more loosely illustrative style
Topdeck Bus
I wanted one of the illustrations to be the bus, so people could use it while on the coach or when they are about to get on it
In terms of destination, I thought it would be good to have somewhere less travelled to have a variety of things
I started drawing the bus
I made the bus the colours of the actual Topdeck bus, and placed it onto the image I chose in the end
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