They post amazing pictures of destinations from all over the world which have a big Facebook following and engagement. Their captions have a very conversational tone, and usually use puns and references to pop culture (films, songs etc). Imagery such as this should be a big part of the project I think since they are what inspire you to visit these places, and enlighten you to what is available in the world.
Website
The website hasn't undergone a rebrand yet, and is so different from their brochures. It is very bland, uninspiring and not that easy to use. I feel this would be the main method of delivery to a UK audience when replacing brochures, so this is something I would like to rebrand. Rather than making what they already have just look good, I want to evolve the searching for a trip filter since I found that quite hard to use when navigating through the site. This would be the main focus for me, as I feel that is the main objective of the sight but currently is not easy or fun to use.
Brochure
The brochures really reflect the direction the brand want to go in, and I think their tone of voice is now really inspiring and talks to you on a human level which makes them appear trustworthy and fun.
Reading through the brochures gave me a good idea of how to design the response as I wanted to reflect their new branding. I personally really like the layout, photography, typography and illustrations they have used, so this was fun for me to incorporate into other mediums.
I also found out a lot about other countries and what you can do there, and it really helped me throughout the project to refer back to these and reflect the brand and destinations throughout.
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