For the Live Like a Local campaign, I wanted to do a variety of posters that could be distributed throughout the UK to encourage people to not only take a trip with Topdeck, but immerse themselves within the local culture as well.
To do this, I thought about picking three destinations (for three posters), and having a quote on them that describes a local thing to do, in the conversational tone of voice that the brand uses.
Destinations
Thinking of places to choose, I read the brief again and noted what they wanted to promote:
So I needed to stay away from Western Europe, and decided that something from Aus/Nz would be good, North Amercia would also be good since I have some stock imagery from there which would work well and I was thinking something less travelled - and after reading through that brochure, Jordan stood out to me as being a really interesting place to visit.
Copy
I looked through the brochures to find copy/events that would fit in with this concept, as well as inspiration for how to word the descriptions
New Zealand
North America - San Francisco
Middle East - Jordan
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