Brief 11: YCN Topdeck - Microsite

Along with the website and app, I wanted to create a microsite. The aim of this would to be specific to the Live Like A Local campaign. The user would be able to choose what part of the world they want to explore, then see localised activities, reviews from topdecker's and a more personal and intimate insight to the lives of people who live in these destinations.

I spent a lot of time trying to refine the idea and work on the navigation and functionality of the site, but I then decided to scrap the idea. I felt that having this, along with the website and app, would dilute the digital work that I have done since this would take up more than half of the project. I also felt that perhaps it wasn't necessary, and to be honest I did not have the time to do this as well as give 100% in everything. I feel it was the best option not to do this so it didn't detract the attention away from the website and app.

But, since I did a lot of idea work for it, here are the sketches I produced.