The client wants:
- Pattern
- Brown tags to be used
- Clean design but with hand rendered aspects
- Pastel colours
We also discussed the deliverables again, which are:
- Invoice + Returns
- Thank you card
- Business Cards
- Letterhead
- Postage Bag
- Tag print
- Tag stamp
- Logo stamp
- Logo sticker
- Big cartel design
- Social media assets
- Web banner x2
Stamps
The client was very keen on having stamps for the logo and to print information onto the tag. This is so that they can continue to brand the packaging and tags themselves without the need to have to do specialist printing like screenprinting. They can stamp the logo onto the outer packaging, as well as info like the size/price onto the tags.
Pattern
They want to incorporate a pattern throughout the branding to add personality and fun.
I thought the pattern could go on:
- Back of thank you card
- Back of invoice
- Back of business card
- Back of letterhead
- Postage bag
Visual Research
From this discussion, I started looking at branding that incorporates patterns into the work, as it isn't something I have ever done before.
I like all of these examples, and I was worried about how to incorporate a pattern at first since I am unfamiliar with it, but these prove what a range can be achieved.
I will be using brown tags at the clients request, and these show how black can be striking against the background
I like the use of textured brushes and think I will be doing that for my pattern, with something quite abstract
I also like how this is a more detailed pattern though, and the hand rendered effect creates a really nice design
A smaller, more geometric could work since 'sun and moon' can translate to circle shapes
I could use a myriad of shapes
I am going to make a stamp and using something like the english stamp company could make a better holder like this for ease of use
This shows how I don't just have to use brown stock to make a consistent brand
This is a more geometric and clean style
I like how you can circle the size with a stamp here
I LOVE how the pattern is used to present this jar in a more interesting way. Monochrome + pastel is a good combo too
Again, how the pattern overlaps into the background to present it looks professional and creative
I like this pop of pastel colour and textured shapes paired with a clean logo. This is important to have that contrast to gain a balance between the two
I didn't want to just use brown stock across the whole range as it is an overused trend, so this shows how I could incorporate white into it as well
I love the combo of colour and hand rendered pattern
This shows how a pop of colour can stand out against a monochrome pattern and work well
I love how simple the logo is, and the pattern adds the intricacy
Shows how hand rendered text can look great on brown tags, and tone of voice adds more personality
The client loves these colour combinations (as do I) and I think the hand rendered look could work well
I love the packaging for Pana Chocolate - using simple, abstract patterns in pops of colour paired with a simple logo - the kind of aesthetic that I want to achieve with this branding
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