We decided to go with Beth's visuals for the poster, as they really suited the campaign and was the strongest out of them all. The type works well with the concept and would stand out to people passing by poster towers, corridors etc.
Beth had done a lot of variations of the poster
And we felt these were the best ones
From this we started to create e-invites
I made these, using the brand colours and type that Beth had created
Then I had an idea to create a physical invite. One that could be sent to VIP guests as a mailshot. It would be a physical block that had the information on all four sides, as well as the logo on the top and bottom.
This would be more memorable than something print based and emphasise the concept further.
I mocked it up on Illustrator.
We went with the designs Beth made for the e-invite, and will also show the physical invite that I made on the boards
We now have the visuals done so can start putting together the boards
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