Brief 13: DBA - Developing Statement

Since we all have a statement each to develop, I started planning what I need to do:

• Think of a fact to go back up the statement
• Think about what illustrations would work well
• Storyboard for an animation
• Look and feel - style, colours, typography

Mindmap

I started with making a mindmap of what imagery could represent the statement.

Animation Ideas

I began to think of ideas for the poster animation. I thought of what they should be like first:

• short, as people will see them passing by
• simple and clear so people can understand it
• visual to keep peoples attention
• KISS

Fact

We decided to back up each slogan we should have a fact that can feature on the posters.

This BBC article discusses the commuting times the HS2 will have, showing how it is a lot quicker. This relates well to my statement as it is saying there is less commuting to do.

High Speed rail's long journey

I worked out that on average, the HS2 saves times of 45 minutes, which would be 45%.

I thought my fact could be something along the lines of 'The HS2 trains reduce travelling times by 45%', to keep it clear and to the point.