Sun & Moon is a vintage and pre loved clothing company based in Leeds. They want a whole brand and identity creating for their company so they can start building it. They are small and relatively unknown right now, but with the right branding they want to become a lot bigger.
Brief Mindmap
I spoke to the company to get an idea of what they want, and went through the blank brief with them, so we both had an understanding of what was needed.
Brief
Once we had written the brief mindmap together, I wrote it up into the proper brief template.
Deliverables
Due to it being a full brand, there are a lot of deliverables to consider:
- Logo
- Returns label x2 per order
- Postage Sticker
- Stamp design
- Tag design
- Business Card
- Thank you for your custom card
- Big cartel web design
- Social media assets - discount, new items etc
- Invoice - tear off return
- Letterhead
- Social media icons
- Banners
- Icon version of logo
This will be a challenge for me, as although I like branding a lot I don't feel very confident designing consistently. So I'm looking forward to the challenge and I think it will be a good project for me to practice looking at every aspect of a brand.
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