ZSL Twitter Feed
There are three images which make up the full giraffe. It's a really creative idea of using the way Twitter lays out its posts and emphasis on the height of a giraffe.
These fun facts are a good way to inform users
Using phrases that people recognise to attract them to watch the video
These jokes and cute photos work well together to make the viewer laugh
ZSL have a lot of varied content to either engage, inform or entertain their users, so they have things that appeal to everyone. I think this is a really good example of using social media.
WWF
WWF keep their posts branded, which I think makes them consistent and emphasises their name and position.
They also celebrate wildlife days with posts to raise awareness
They use a lot of their posts to raise awareness of the problems that exist
WWF's content is more based around the issues that surround wildlife to raise awareness and action for them, whereas ZSL's posts are more fun and entertainment based.
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