Brief 7: Design Something More - Create

As I have thought of the concept and idea of what I am going to do, I need to create the brand now.

What will I create

• An app design
• Mail shot to be distributed to student houses
• Presentation
• Social media
• Branding

Branding

• Name
• Typography
• Language/Copy
• Colours
• Logo

Name Ideas

• water root
• water core
• water hub
• h2 whoa
• current

I went with water hub because the app is a place for people to access their water supplier information.

Brand

This small guide shows the colours, type and logo used throughout the app. The layout also reflects the brand. The colours used are professional, neutral, calm and fresh. I wanted to reflect a contemporary yet trustworthy brand.