Here are my notes
DSM
Opportunity to make a difference
Brand is about an idea, their view
Think beyond the logo
The Ministry of Wonderful
Brands have a duty of care to make our experience wonderful
Not changing what they do, change our relationship with them
1. Define
- What should it stand for?
- Why should it exist?
- Why should people care?
- What makes it different?
Big idea, name, what you stand for
2. Create
- What does it look like?
- What does it sound like?
- What does it do?
3. Build
- Make stuff that's relevant
- What can we do with what we've created?
Can't change the product itself
My Brand
I got given water supplier to rebrand.
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