1. What skills have you developed through this project and how effectively do you think you have applied them?
Logo design is something I have previously shyed away from or become worried about as I feel it is a weak spot for me. So when the client approached me I was worried I wouldn't be able to deliver something good, but it went surprisingly well throughout the project. I completed the designs in less than a day, and ended up with more than 15 logo designs. Once I put my mind to it I was able to think of lots of ideas, so I feel I have definitely applied them for this project.
I also feel like I got to put into practice presentation skills again I created boards for the client, making them consistent, easy to understand, professional and presented the work to a high standard.
2. What approaches to/methods of design production have you developed and how have they informed your design development process?
I did do quite a few sketches for the logo design first of all as opposed to going straight to screen which I usually do. I think this benefitted me a lot because I was able to jot down quite a lot of ideas and ended up with a lot of digital outcomes as well.
I used Illustrator to do the logos which was good as I have been using Photoshop a lot lately, so this project helped me get back in the swing of it and remember all the shortcuts.
3. What strengths can you identify in your work and how have/will you capitalise on these?
I think the ability to design something in a short amount of time is something that I learned to do at my placement over Summer at Twentysix, and I've definitely carried that through this year with my projects. This week I have another project deadline, a focus group to conduct and dissertation to start writing so when the client came to me I was apprehensive about how much time I had. However, I was able to start and complete the project in a day so I still have enough time for my other tasks. I think that it's important to be able to work to a short deadline because you might plan your time in advance, but you never know when another project is going to come up within that time.
I also think my presentation skills have improved so much since last year, and this is a strength in my work, particularly when working for a client. It shows I am a serious and professional designer. By presenting the designs well I think it makes them look polished and more likely for the client to like them/imagine them using them.
4. What weaknesses can you identify in your work and how will you address these in the future?
As I've said, something I struggle with is logo design. I think that is my worst area at this stage, and although I have done a lot of designs for this project, I was worried about starting it at first. I think I just need to continue to practice - as when I was actually creating them it was quite fun and I had a flow of ideas - so I just need to continue doing this until I am confident enough to start a project without any worries.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
I'm not sure I would do anything differently - I completed the brief I was given, in a day, went above and beyond for the client (15 logo designs) and sent it to the client, presented to a high standard, two days earlier than I said I would have it finished by. The client is happy with the work, and I am happy with what I produced so I wouldn't change a thing.
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