Brief 6: Leeds Student Deals - Design and Development

As this is a quick turn around brief, I did a few sketches then went straight to screen.

Logo
I opened up Illustrator and started digitising the sketches that I thought would work most. I want to create a variety of logos to show to the client so they have a wide choice. I would only usually do a couple, and I think it is best to try and keep going to see what else I can make. It improves my skills and provides a better outcome and service for the client.

Concepts
The client suggested shortening the logo to 'LSD' as something playful because it has a different meaning, so I wanted to show a couple of options with that. I also thought of having tickets being used, as they have connotations with vouchers/coupons which is what the site is for. I also

I ended up with nine, and I thought that is a good amount. But I want to do more. I have more sketches and I thought of more possibilities from these logos so I carried on.

I quickly added three more, and thought I wanted a couple more logos that weren't inside a box.

So I ended up creating 15. I ordered them so they made a linear sense. For example the logos that weren't inside a ticket were on the top line, the ones which are shortened to LSD are on the second line and the ones that are inside a ticket on the third line. My thinking behind this is that it would be easier for the client to follow the thought pattern, and see similar concepts grouped together.

After I finished these, an idea came to me for another logo. I thought about combining a graduation cap and a ticket to relate to the student/discount part of the name.

I thought this was a good concept as it combines two elements.

Banner

I then started to work on the banner. The client liked this design which was already on their wordpress site, but it obviously had the wrong copy. So I tried to create something in this style

I chose a suitable stock image, as I wanted to create a mock up of what the banner could look like on a relevant photograph.

I then started to develop ideas on illustrator.

I also tried it over the photograph to see how it would look.

After trying a few different fonts and variations, I settled on the two top designs here. Underneath them are two variations of each design (different fonts etc) so the client can see how it can be changed.